Book Proposal

Aspiring Authors – Becoming Published

Please browse our current selection of books to see if your book proposal is a good match for our inventory.

Submission Requirements

Book proposal

Download our nonfiction book template

Please send a cover letter and book proposals via Contact Sastrugi Press. Email is the best communication medium. We require electronic communication of all materials beyond your initial contact.

We do take the honest time to evaluate each book proposal for its value. The best way to be successful with your book is to have a plan for it. How will you connect with readers? How often will you be in the media? These are important questions for both fiction and nonfiction books.

The more work you put into your plan, the better your chances of success. You must be willing work hard to make your book a commercial success. Publishers and authors are business partners.

Book Proposals

To pitch your fiction book, you need a completed manuscript. We also want a drafted book proposal. This helps us better understand the vision for your work. See below for the HTML version of both book proposal templates.

Nonfiction works require both a book proposal and a draft manuscript. Together, these will be used to evaluate, plan, and market your work.

Submit your book proposal by first contacting us here: Contact Sastrugi Press

Previously Published Authors

If you are a previously published author from another publishing house, please contact us prior to writing your proposal. This is especially true for authors with multiple published works and a solid platform. We’d like to hear from you.

Submission Guidance

Please note that all communication and material submissions must be in electronic format (email file transfer or via a file transfer service). We do not normally accept printed manuscripts or those on discs or portable drives.

If you must send a physical copy of your book proposal and/or manuscript, please mail it to the following address:

Sastrugi Press LLC
PO Box 1297
Jackson, WY 83001

That said, we HIGHLY recommend sending a digital query instead. Please note that all physical submissions cannot be returned.

We appreciate you considering Sastrugi Press LLC as a publisher for your book.


Nonfiction Book proposal

Download the Sastrugi Press nonfiction book proposal PDF template here


This document provides an outline that Sastrugi Press recommends as a tool for proposing a nonfiction book to us. Without all the material in this outline, evaluating the merits of your book is difficult. Knowing the target market and potential value of the material will help us greatly in understanding where your book is going and what it can deliver to potential readers.

Also, the book proposal is a valuable outline for you, the author, to better develop, present, and actually write your book. Without completely understanding all of the material in this document, you will be hard-pressed to write a commercially successful nonfiction work.

The expected format of the book proposal is:

Word .DOC or .DOCX format or RTF only.

Maximum 20 pages double spaced, 12 point New Times Roman, letter size paper, 1 inch margins. Please do not use special formatting, characters, or graphics in your book proposal unless they are an integral part of the document. We are interested in the content of your proposal, not your typesetting ability. The maximum 20 page length keeps the review process manageable.

Below are the descriptions of each section, expected length, and what to include in each section. There are seven major sections that we require. You may add more if it adds value to the proposal.

Overview – Describe the motivation and vision of the work (1-3 pages)

This is the hook. You must excite us straight away. This is where you make your writing skill shine and show that your actual book will be just as good throughout. Get our attention immediately.

Introduce the subject, its importance, how many people it impacts, what pain or problems it solves, and why you are the ideal author for the subject.

  • Identify the target market.
  • Explain how your book is unique.
  • Show why you are the most qualified author to write this work.

Incorporate a working title on the first page. Keep the overview concise, quick, and informative.

Market – Identify a SPECIFIC target market for the book

Who will buy the book? Don’t say “everyone”. Instead, say “single working mothers, all races, 20-40 years old with one or more children in school while they are working, with an average annual income of $25k-$80k.” This helps us identify to market potential of the book.

State percentages of populations, provide demographics, percentages, and other valuable numbers.

Competition – List 3-5 competitive and similar market titles

List 3-5 competitive and complementary titles. Include author, publisher, title, ISBN, publication date, noteworthy awards.

Include a 1-3 sentence differentiation of how your book is superior or more valuable. Avoid critiques but rather promote the value of your book and how it will sell compared to the competition.

Author profile – Why are you qualified to write this book?

Tell us about yourself in relation to the authorship.

How do you already connect with readers? Do you have a blog, speaking forum, groups you are actively participating in?

You may write this section in the 3rd person.

Include awards, previous publications (minor or major), previous long-form writing experience, sales and circulation experience.

Please do not include a resume, only relate how you will be able to write, market and sell your book.

Promotion – How will you help sell your book?

List any direct sales experience you already have

How big is your social media following? (Facebook, Twitter, Instagram, YouTube, etc.)

What will you be able to commit to your book sale (time, talent, financial support)?

List out any contacts who may be willing to provide a blurb or directly support your publicity efforts?

Show us how you are available and willing to put in the work to make your book a commercial success.

Use creativity and provide specific names and numbers for your promotion.

Chapter Outline – This is an overview of the contents of your book

Create a table of contents listing each section of the book.

Include front and back matter

Create a draft outline for each chapter. This is not only a summary of the chapter but what the benefits and values are to the reader.

Each chapter description should be no more than 1-2 pages.

Sample Chapters – Your actual writing

This is where you actually write one of your chapters for submission! Choose the best chapter that represents your writing and the book as a whole.

If your chapters are roughly 20 pages, the sample chapter should comprise 10% of your total proposal length.

Tips for nonfiction book proposals

  1. Paginate the entire proposal from page 1 to the very end.
  2. The entire proposal must be complete to be considered by an agent or publisher.
  3. The book proposal is different than the actual book. You are selling the book to editors, not actual readers. They need to know how your book will sell.
  4. Double-space proposals as described in the Purpose section of this document.
  5. Include references of previously published material, relevant information, speaking appearances and any other information useful to the sale of the book.
  6. Purchase, read, and employ tips from other Book Proposal books.
  7. Spell check your document. Have someone else read it for errors. Typos creep past even the best writers.
  8. The book proposal must be as good and ideally better than the book itself.
  9. Scrivener is arguably the best writing software available to manage long-form nonfiction manuscripts.
  10. The book proposal is not the entire nonfiction work but rather a sales tool for it.

The opening sentence and paragraphs describing the book will be used for our marketing material. It has to sing.


Fiction Book Proposal

Download the Sastrugi Press fiction book proposal PDF template here

Complete this book proposal for a fiction book. This will help you evaluate your target audience. As you write this proposal, you might find you will need to revise the overview sentence and paragraphs.

It is important to keep the overviews updated because they will be used on the website, in the catalog, and in marketing sheets. Fill in each section. Each of these is important because they will guide us in evaluating your work for publication.

If you’re still writing your book, use the proposal to help you focus your writing.


Overview sentence

(One sentence describing the 30-second pitch of your book, the “hook” to get the reader to purchase)

Overview paragraph

(One paragraph describing the book. This is what you would read on Amazon as the book description. The longer version of the “hook”)

What specific Amazon category does your book fall in? (e.g. Books – Mystery/Thriller/Suspense – Thrillers & Suspense – Domestic). The exact category is important for Sastrugi Press to evaluate your submission.

Target Market

(Who do you expect to purchase your book? Be specific, not “The US reading audience”. What is the need for the book?)

Competitive analysis

(Books, magazines, online content that complements and competes)

Author Biography

(Why are you the expert to write this book?)

Marketing plan and promotion

(How will you sell this book? How will you reach your audience? Make it specific, a target value and a date)

How big is your social media following? (Facebook, Twitter, Instagram, YouTube, etc.)

List any direct sales experience you already have

How big is your social media following? (Facebook, Twitter, Instagram, YouTube, etc.)

What will you be able to commit to your book sale (time, talent, financial support)?

List out any contacts who may be willing to provide a blurb or directly support your publicity efforts?

Show us how you are available and willing to put in the work to make your book a commercial success.

Use creativity and provide specific names and numbers for your promotion.

Estimated format and size

(Do you have a vision for what the book will look like?)

Pictures, illustrations, graphics

(What additional media will the book need – how will your source it, what permissions are necessary?)

Estimated word count

(How many words is your book? Use your word processor’s word count feature)

One page synopsis of book

(This is the one-page essay describing the book, its value, how it targets readers, and what they will get out of it for their time)

Chapter outline

(Outline of your book with a few sentence description of each chapter, major plot points)

Sample chapter

(a mid-book chapter rough draft)

File Format

We can accept almost any initial file format, however we strongly prefer Microsoft Word. Please place your proposal into a single file.

If we accept your manuscript for further review, you must use Microsoft Word and use Track Changes. Check these links to learn how this is done:

Microsoft’s Tutorial

Lynda Tutorial Sample

Propose Your Book to Sastrugi Press

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